Octopus | Question(s) #1

I like the interview style offered by Octopus. Each has three parts, you pick one to answer. I've decided to use this interview process to flesh out the Poems-For-All FAQ and will answer all three segements here on the blog. (The one with the (*) is the one I decided to answer for the interview.):

Question #1
a. (*) Is there some philosophical impetus at work here in this project? Is this, in some way, a campaign?
b. What specific models, if any, did you have for Poems-for-All?
c. What does it take to run Poems-for-All (time, money [not specifically], energy, people)?